|
From Customers to Kit Kat® Buddies
Kit Kat® Singapore once again lead the brand’s regional online initiatives through the deployment of the KIT KAT® Buddy Programme; the first Kit Kat® online loyalty programme in Southeast Asia. The programme kicked started with an image upload contest web 2.0 style on the new Kit Kat® Singapore website.
The concept was conceptualised and executed by Wiz Werx to address the 5000 strong members. These members were gathered in less than 3 weeks from the last KIT KAT® Cherry Blossom online campaign. One of the objectives was to reward the members for their support.
|