Vichy - Normaderm
Background
The VICHY mission is to help every individual to optimize their skin’s health through products that have unsurpassed efficacy and through education. VICHY is dedicated to giving the consumer comprehensive knowledge and understanding of their skin’s physiology mechanisms with the ultimate goal of promoting good skin health and beauty.
The objectives were simple and direct; to establish VICHY position of authority as the skincare brand that promotes healthy skin through a base of credible information. To strengthen VICHY brand equity by increasing brand awareness and recruitment.
| Facts and Figures |
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| Industry |
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Beauty Products |
| Format |
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Website design |
| Features |
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Viral Feature – Send to Friend
Promotions
Web Hosting & Maintenance |
| Technologies |
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Actionscript Flash |
Solution
The new VICHY Website reflects its brand values, is user-friendly and engages the target audience.
- The colour-coded navigation compliments VICHY’s brand values, and is followed through to lower pages, helping users to orient themselves when browsing the site
- The website is content-rich, without feeling cluttered; essentially with the good use of space, colour and contrast
- Subtle use of animation reflects the motion of flipping through a book
- The site is currently being maintained
View website
