Vichy – Bi-White Reveal
Background
The VICHY mission is to help every individual to optimize their skin’s health through products that have unsurpassed efficacy and through education. VICHY is dedicated to giving the consumer comprehensive knowledge and understanding of their skin’s physiology mechanisms with the ultimate goal of promoting good skin health and beauty.
The objectives were simple and direct; to establish VICHY position of authority as the skincare brand that promotes healthy skin through a base of credible information. To strengthen VICHY brand equity by increasing brand awareness and recruitment.
| Facts and Figures |
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| Industry |
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Beauty Products |
| Format |
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Website design |
| Features |
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Viral Feature – Send to Friend
Scheduled Polling Feature
Online Dermatologist Feature |
| Technologies |
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Actionscript Flash |
Solution
The design of the site is engaging and reflects the personality of the brand. Subtle use of animation commands attention and adds visual interest.
Despite being built in Flash, there is a text-only alternative optimised for search engines and performance in natural search was factored.
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