The Idea Factory
Background
In essence, TIF is an innovation design consultancy. It means they create unique processes to help clients reinvent their businesses. They also design systematic frameworks to allow clients to sustain innovation in their organization. Their previous website, although functional, does not effectively reflect the core of the company and its values.
| Facts and Figures |
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| Industry |
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Consultancy Firm |
| Format |
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Website design |
| Features |
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Magazine
Virtual Concept Lab |
| Technologies |
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Actionscript Flash |
Strategy
Wiz Werx had to ensure that the revamped website would effectively communicate TIF’s services and values. Besides that, the revamped website should also be a platform to build a community of clients and readership base. Done correctly, our client would enjoy a stronger online presence for branding and business development purposes.
Solution
Wiz Werx decided to use TIF’s office concept as the visual concept of the revamped website. TIF’s office looks more like a studio than your typical office setting. Hence, the landing page of the website is an image of TIF’s studio environment. To enter the site, users are prompted to click on the studio image.
Upon navigation, users will find that the site utilizes line drawings and sketches to illustrate the simplicity and beauty in work-in-progress. One of the features of TIF’s studio is a wall full of scribbles and Post It notes, contributed by anyone in the office. These eventually become innovative ideas for TIF’s clients. Thus, Wiz Werx included a sketch of this wall as one of 4 main navigation scenes of the website. Post It notes are animated to enhance users’ visual experience in this full Flash website.
Wiz Werx also created special sections of the website, called “Magazine”, “Virtual Concept Lab” and “What’s Happening!” These three sections allow our client to update content or articles independently and as frequent as they like, a strategic idea to attract repeated visits by users, hence building a readership base.
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