Prima Taste & Prima Online Store
Background
Established in 1992, Prima Food has since attained a strong reputation for premium quality value-added food products. A subsidiary of Prima Limited, Prima Food manufactures the Prima Taste and Prima Deli Frozen Dough brands of quality food products.
Approaching the brief with usability as a key focus, Wiz Werx transformed Prima Taste from an old, flash-based site into a dynamic, ASP-based online purchase system with a brand new look and feel.
| Facts and Figures |
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| Industry |
: |
FMCG |
| Format |
: |
Web site design |
| Features |
: |
Content Management System
Product Catalogue
Discount and Promotion Code System
e-Commerce System
Web Hosting |
| Technologies |
: |
Javascript
ASP
MySQL |
Strategy
Taking user-friendliness into serious consideration, the online purchase system was hereby broken into 2 sites that worked hand-in-hand:
- Prima Taste Online
The main site that displays general and product information. The end-user is expected to add the products to the shopping cart here, and view/check out at the online store.
- Prima Online Store
The online store that displays product information, and allows the user to purchase the items that he/she had added to the shopping cart (check out). This site runs on the core of the back-end system.
Solution
As part of yet another Wiz Werx value-added service that spans beyond web development:
- Search engine optimisation (SEO)
- product catalog listing and details
- Website Tracking & Analytics
View website
