PrimaDéli
Background
PrimaDéli is an award-winning bakery chain which serves a wide range of top quality pastries, buns, breads and cakes. From Singapore favourites and Asian delights to French pastries and Western treats, from sweet to savoury, there’s definitely something to suit your taste! The goal of the website redesign was to portray bring their products to their loyal customers in a convenient, safe and efficient way (by online buying!).
| Facts and Figures |
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| Industry |
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FMCG |
| Format |
: |
Website Revamp |
| Features |
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Product Catalogue
e-Commerce System
Payment Gateway
Integration
Delivery Customisation |
| Technologies |
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ASP
ASPX
Javascript
MySQL |
Strategy
The design boldly appeals to the audience, who are home-makers, mothers and families. The navigation is clear, and directs people through the online purchasing path.
Solution
Finding cake of your choice is a fast and easy experience, and can be achieved through browsing through the intuitive categories available. The product catalogue manages its inventory of delectable treats.
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