Olympus
Background
Olympus Imaging Singapore was an information-driven and non-interactive corporate website. The site is aimed for professionals and amateur photographers seeking information about products, events and tips. Wiz Werx had the opportunity to introduce new and improvise on existing functionalities to the website.
| Facts and Figures |
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| Industry |
: |
Consumer Products |
| Format |
: |
Website Revamp |
| Features |
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Content Management System
Email Broadcast System
Customer Relationship Management |
| Technologies |
: |
ASP
ASPX
Javascript
AJAX
PHP
XML
CSS
MySQL |
Strategy
Olympus Imaging Singapore launched in August 2008, one of the most famous and well-established brands in consumer and professional photography. The new site features interactive product information, events and workshops and photo submissions from its impressive pool of contributors from the professional field and from young enthusiasts who would like to feature their work.
The target audience for the site is discerning consumers who want to know about the products available and users who want to further enhance their product knowledge and to improve on photography skills (Nature, Travel and Night) in general.
Solution
The new site is a repository of notices, event and workshops, with new fresh content being added on a regular basis, which is being managed by an integrate Content Management System. The site reflects the design of the magazine, with inspirational photography from some of the world’s best travel photographers.
With the introduction of an ENets Debit Payment Mechanism, the target audience would be able to choose from either performing payment transactions offline or online via Internet Banking. The aim of having ENets online would be to streamline Olympus Imaging Singapore’s operations for Customer Service.
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