Intercontinental Hotel Group - Everyday Hero
Background
At the Holiday Inn, an online campaign to celebrate the dedication that ordinary people put into their work is the way to recognise the everyday heroes that walk in and out of their hotels.
| Facts and Figures |
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| Industry |
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Travel / Tourism |
| Format |
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Online Campaign |
| Features |
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Photo Upload Module
Moderation Module
Electronic Direct Mailers
Online Advertising |
| Technologies |
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Actionscript Flash
XML
ASP |
Solution
Wiz Werx successfully executed this meaningful campaign featuring real stories, from real people. An email broadcast was sent out to more than 500 people, most of them guests of the Holiday Inn hotels, asking for story submissions. Stories had to be inspiring and motivational, describing the length that people would go to for their work. These stories were then posted onto the Everyday Hero website and people could visit the website and award medals for their favourite story. To add interest and excitement to this campaign, the person with the most medals at the end of the campaign would win a free vacation for two, to any Holiday Inn in Asia Pacific.
A point that Wiz Werx had to keep in mind was that client requested for a web 2.0 style for the Everyday Hero website.
Bring a regional campaign; there was also a Chinese language version of the website targeted at users in China and Hong Kong. One of the challenges of this project was to maintain content parity between the English and Chinese website. For example, Wiz Werx had to monitor and make certain the submitted English stories were translated to Chinese versions within a given time frame.
Other features include:
- SEO
- Polling Feature
- Commenting and Rating Module
Flash Banners
