Double A
Background
Wiz Werx was commissioned by ZenithOptimedia to provide the animation and build of the Double A Robot Game and Microsite. Using the objective of the game to bring out Double A’s branding and reach out to office purchasers when they are in the office. Besides providing stress reliefs to people in the office during work, we were able to collect customer’s data.
| Facts and Figures |
|
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| Industry |
: |
Retail and Consumer Products |
| Format |
: |
Online Campaign |
| Features |
: |
Game
Online Advertising
Rich Media Banners
Electronic Direct Mailers
Screensavers and Wallpapers
eCard Application
Survey |
| Technologies |
: |
Actionscript Flash
XML
ASP |
Strategy
We were tasked to bring out message out in a more interactive manner while collecting database for future CRM program.
Game concept
Make as many copies as possible by feeding jammed drawers of copiers with Double A paper. Help your copier by getting rid of its jam.
Solution
The campaign encourages people to enter the competition via the Website using the mini game to unjam the photocopier in the fastest time. Each entry is tracked with their submitted score. Grand prizes are awarded to the top scorers.
Reactive developed a fresh, youthful design, whereby a Robot mascot was seamlessly integrated with the above the line campaign. The Web site features an animated robot which lands into position when the user navigates through the site, creating an engaging and dynamic user experience.
Expandible WAM - 350 x 200
Yahoo Movies - DHTML - 728 x 90
Yahoo News - DHTML - 728 x 90
Yahoo Mail - LREC - 300 x 250
MSN Messenger - Half Banner - 234 x 60
MSN Today - Mini Showcase - 180 x 150
Webcam - Showcase - 300 x 250
Conversation Window - Textlink - 65 Characters
Hotmail - Vertical Banner - 160 x 600
Homepage - Showcase - 300 x 250
Electronic Direct Mailer (eDM)
