Compaq
Background
Wiz Werx was commissioned by ZenithOptimedia to provide the animation and build of the Stickman Wants a Name Website. The objective was to expand HP’s foothold in this region via HP (premium brand) and Compaq (value brand) dual brand marketing strategy. The campaign was opened to everyone in Asia Pacific.
| Facts and Figures |
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| Industry |
: |
Retail and Consumer Products |
| Format |
: |
Online Campaign |
| Features |
: |
Viral Campaign
Online Advertising
Rich Media Banners |
| Technologies |
: |
Flash
Javascript |
Strategy
We were to outline Compaq’s approachable by allowing users to value the PC brand personality. In addition, to build awareness and brand preference via interaction, though a highly diversified media landscape in various markets.
Solution
A main focus of the site is the competition ‘Stickman Wants a Name’, with the chance to by proposing a name of Compaq mascot, Stickman. The competition captures a marketing database, and encourages repeat visitors through a viral email feature.
Yahoo Banner
Messenger Pack
