100Plus
Background
Wiz Werx partnered with advertising agency Euro RSCG to produce a competition based campaign Website for 100Plus.
| Facts and Figures |
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| Industry |
: |
FMCG |
| Format |
: |
Website revamp |
| Features |
: |
Campaign Management
Game Development
Electronic Direct Mailers
Email Broadcast Service |
| Technologies |
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Actionscript Flash
PHP
MySQL |
Solution
The campaign encourages people to enter the competition via the Website using random alpha-numeric numbers printed under the PET bottle caps and within the 6/12s multi-packs’ secondary packaging.
The objectives were to motivate purchase and consumption frequency of 100PLUS during the promotion. And to strengthen and manifest the 100PLUS ‘Outdo Yourself’ personality via through-the-line communication and imagery association.
Each entry goes into a grand prize draw to win an Adventure Holiday and also allows the user to win prizes ranging from NIKE products to 100Plus Premiums. Everyone is a winner.
For game enthusiasts, one could go on to try the Bike Max Challenge, a game which aimed to position 100PLUS as a believer in conquering ones limitations (physical and mental) through replenishment and re-hydration. Prizes were given to top scorers.
Wiz Werx adapted a fresh, youthful design, which seamlessly integrates with the above the line campaign. The back-end system also provides detailed user reporting and website traffic information.
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