Rediscovering the Prima Taste
15 June 2008 - Wiz Werx succeeded in working hand-in-hand with Prima Food Pte Ltd to construct a web revamp for the Prima Taste website.
Approaching the brief with usability as a key focus, Wiz Werx transformed Prima Taste from an old, flash-based site into a dynamic, ASP-based online purchase system with a brand new look and feel.
The new Prima Taste concept and design that was proposed and accepted by the Client preserved the organisation’s corporate image, using gradients of red, orange and brown which are essentially the corporate colours.
Taking user-friendliness into serious consideration, the online purchase system was hereby broken into 2 sites that worked hand-in-hand:
- Prima Taste Online
The main site that displays general and product information. The end-user is expected to add the products to the shopping cart here, and view/check out at the online store.
- Prima Online Store
The online store that displays product information, and allows the user to purchase the items that he/she had added to the shopping cart (check out). This site runs on the core of the back-end system.
As part of yet another Wiz Werx value-added service that spans beyond web development, search engine optimisation (SEO) was proposed and implemented for the product catalog listing and details to generate a higher amount of web traffic that would ultimately benefit the functionalities of Prima Taste as an e-commerce system.
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For media queries please contact:
Muhammad Alkhatib
Wiz Werx Pte Ltd
6848 6174 / 9451 6502
Email: muhd@wizwerx.com
