Funky and Functional Facelift For LUCID
5 December 2007 - Wiz Werx has successfully donned a new look for the website of LUCID communications, a boutique marketing communications company. The revamp of their website served to promote a stronger connection between the company and their potential clients online. This revamp also allowed their site to fully reflect LUCID’s dynamic, creative and energetic image.
LUCID communications holds a local and international clientele that has been steadily growing from 2002. In order to take the next step up in the Internet and reach out to even more clients, Wiz Werx was engaged to create an official website for LUCID to promote themselves and their services.
With an agenda of boosting prospective clients’ confidence in LUCID’s work, a bulk of the site was dedicated to telling their success stories with other projects that they have handled. Wiz Werx saw that an immense string of stories like such might wear out the viewers. Thus, the articles were spread throughout the website in a relevant manner that is easy to digest. For example, all the sports success stories would only fall under the “sports events management” segment. This also ensured that viewers can find the stories they need with minimal effort.
Wiz Werx also made the website more user-friendly for the viewers. The site is built in the likes of an informative platform with a two-click access to virtually every page created.
Besides having a seamlessly accessible site, a marketing communications company like LUCID would definitely also require excellent branding for their site. Despite holding numerous corporate accounts, LUCID did not want their website to have too strong of a corporate feel. Instead, they wanted Wiz Werx to create a site that would reflect their spunky personality. A hybrid flash site was created with a clean yet dynamic and energetic look.
To view LUCID communications website, click on www.lucid.com.sg.
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For media queries please contact:
Muhammad Alkhatib
Wiz Werx Pte Ltd
6848 6174 / 9451 6502
Email: muhd@wizwerx.com
