ATMD Explores New Grounds with the Internet
8 December 2008 - ATMD (Alban Tay Mahtani & de Silva) recognised that the internet can be an arena where businesses are expanded and reinforced. With that in mind, the law firm took on Wiz Werx to steer them towards using the internet as an effective marketing tool.
There were two steps that ATMD took to promote themselves over the web. The first was to revamp their website and the second to send out electronic direct mails (eDM) to their existing clients and other target audiences.
A revamp of their website was done to better showcase and promote their expertise in the various fields that they have handled and excelled in. To do so, a clean cut and comprehensive structure was set up for the site by Wiz Werx. Users were allowed to reach the information that they needed with minimal speed and less frustration.
Friendly yet sleek and professional- that was the look that ATMD was after for their website. Wiz Werx incorporated ATMD’s company colours and created a site with hues of purple resting on a white background. The simple and effective design provided ATMD with the look that they requested for.
After setting up their website, ATMD wanted Wiz Werx to assist them with a more intimate form of business relations. Every few months or so ATMD would ask for Wiz Werx to send out mass mails to the law firm’s target audiences. However, the work did not stop there. Wiz Werx also produced ATMD with reports on the response of the email sent. The number of people who opened the mail or deleted it and so forth could be determined and reported to ATMD.
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Muhammad Alkhatib
Wiz Werx Pte Ltd
6848 6174 / 9451 6502
Email: muhd@wizwerx.com
