Asian Civilisation Museum
30 January 2008 - Wiz Werx was engaged by the Asian Civilisation Museum (ACM) to perform a complete makeover of its website last year. ACM was looking to reach a much more ubiquitous target audience for their new vision, and Wiz Werx appropriately redesigned to meet this objective.
In August 2006, the revamped site was revealed with facilities for all sorts of useful information relevant to the parent or school teacher planning a visit to the museum, as well as sporting a sleek design and interactive elements that appeal to casual surfers.
Following the initial success of the launch, it soon became apparent that ACM has to maintain a constant web presence in order to meet the steadily increasing number of visitors to the website and their proportionally growing needs. To this end, Wiz Werx cooperated extensively with ACM to manage its website content, launch promotional exhibition materials, and even fun educational Flash games for the curious history buff.
In addition to providing new content to users, the ACM website has also undergone many significant expansions to its core feature – online booking. Users are able to book tickets to events held in the museum using this efficient and easy-to-use booking system, which greatly reduces the hassle of wait or travel times from phone or over-the-counter bookings.
Last month, a new feature was added to online booking that enables users to enjoy discounts if they hold membership with affiliated organisations. ACM also leverages on this very feature to improve its advertising efforts on offline mediums such as newspapers and magazines, by introducing special coupon codes that can be used online for booking discounts.
This month, the website officially launched its new service that allows users to buy admission tickets to the museum galleries to view its many exhibitions. This effectively makes ACM the first museum in Singapore to offer museum admission tickets for sale online.
In every instance of online booking that Wiz Werx implemented for ACM, the drawing board was revisited time and again in order to optimise the user’s experience with that new module and not fall back to the pre-existing design. Activities available for booking must be easily accessible and booking a ticket online must be as simple and hassle-free to the casual user as possible.
This user-centric design philosophy is apparent right from the first page that one lands on the ACM website – the homepage, where everything is organised according to personal, academic and functional interest. That may be the reason why this website has such a large number of dedicated and new visitors, numbering thousands every month.
To view the Asian Civilisation Museum website, click on www.acm.org.sg.
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For media queries please contact:
Muhammad Alkhatib
Wiz Werx Pte Ltd
6848 6174 / 9451 6502
Email: muhd@wizwerx.com
