100 PLUS - Out Do Yourself!
Singapore, 21 November 2008 - To maximize the 100 PLUS 'Out Do Yourself' promotional campaign efforts, 100 PLUS engaged Wiz Werx to increase their web presence and to implement their promotional campaign mechanics online.
To maintain the 100 PLUS campaign and brand consistency, Wiz Werx collaborated with Euro RSCG and adapted the off-line creative work on the website.
Wiz Werx conceptualized and developed the online interactive game to engage web users to take part in the campaign. Viral marketing components were also integrated to increase the presence of the brand via the in-game to send-to-friend function.
A total of 1 million unique alpha-numeric codes were generated and seeded during the campaign period. During which, consumers would have to go on-line to verify the codes and be instantaneously informed of prizes of the sure-win lucky draw.
There was also a reporting module that allowed the staff to verify the game codes, prizes and particulars of the consumers for their reference when the consumers claim their prizes.
At the end of the campaign, Wiz Werx developed a lucky-draw picker program to select the individual as the Grand Prize winner via the database of 4,428 codes entered.
The Out Do Yourself campaign ended with over 140,000 page views, 14,000 visitors and 36,000 games played.
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For media queries please contact:
Muhammad Alkhatib
Wiz Werx Pte Ltd
6848 6174 / 9451 6502
Email: muhd@wizwerx.com
