From Customers to Kit Kat® Buddies

Singapore, 24 January 2007- Kit Kat® Singapore once again lead the brand’s regional online initiatives through the deployment of the KIT KAT® Buddy Programme; the first Kit Kat® online loyalty programme in Southeast Asia. The programme kicked started with an image upload contest web 2.0 style on the new Kit Kat® Singapore website.

The concept was conceptualised and executed by Wiz Werx to address the 5000 strong members. These members were gathered in less than 3 weeks from the last KIT KAT® Cherry Blossom online campaign. One of the objectives was to reward the members for their support. In comparison to the past Kit Kash Loyalty Programmes (Australia and United Kingdom) the KIT KAT® Buddy Programme is not tied to proof-of-purchase but to participation on the website (eg. Sending referrals, logging on to the website, and participating in online contest). "We wanted to first give back to the consumers and most importantly build the online presence of KIT KAT® Singapore" says Muhammad, Managing Director, Wiz Werx Pte Ltd.

Limited edition KIT KAT® merchandise available for redemption range from luxury items like KIT KAT® Cherry Blossom iPods to stationary such as notebooks and mechanical pencils.

As a start, the KIT KAT® Best Break Moments was introduced, an image upload contest. After 2 months, a total of more than 50,325 votes were received with 180 images upload. The winners with the most votes will receive KIT KAT® Break Points as reward which can be redeemed for merchandise. The overwhelming response further emphasizes the enthusiasm of the KIT KAT® Buddies towards the loyalty programme. A pair of RAIN’s COMING tickets were given away half way during the contest as a bonus prize.

Future plans of the KIT KAT® Buddy Programme involve integration with multiple forms of proof-of-purchase through the mobile platform. Views can participate in this campaign by visiting www.kitkat.com.sg

For media queries please contact us here

> News Index